house of cejü
I'm an Art Director specialising in fashion editorial and branded storytelling, with a visual approach shaped by growing up between London, Dubai, Madrid and Marbella.
Moving between these cities sparked an early fascination with how fashion interacts with culture and environment. It's why I'm drawn to creating imagery that feels connected to its setting, whether in a luxury hotel, a remote landscape or the energy of a city.
My work brings together styling, casting, location and art direction to create fashion stories with character that feel authentic and considered.
I've worked across studio and location based productions for titles and brands including Harper's Bazaar, ELLE, Chaumet, Stoic, Vanguard and Truelove Magazine.
areas of expertise
CREATIVE DIRECTION
Concept development, campaign direction and visual storytelling with a clear editorial point of view.
EDITORIAL & BRANDED CONTENT
Fashion-led imagery for editorials, lookbooks, campaigns and brand narratives.
LOCATION-LED ART DIRECTION
Creating atmospheric visual worlds through place, character, styling and mood.
PRODUCTION OVERSIGHT
Coordinating creative teams, logistics and shoot execution across studio and location productions.
CASTING & TALENT DIRECTION
Shaping the right presence, attitude and identity for each visual story.
BTS & CONTENT DIRECTION
Turning the making of a shoot into engaging, high-standard creative content.
IDEA TO DIRECTION
Turning early references and abstract ideas into a clear editorial framework.
SHOOT STRUCTURE
Planning the rhythm of looks, scenes and image sequences across stills, video and content formats.
Research & Moodboards
Building the visual world through imagery, texture, location, colour, character and cultural references.
TALENT & WARDROBE
Directing casting and styling choices so each look feels connected to the story.
EDITORIAL & PRODUCTION PLANNING
Structuring looks, sequences, timings and shoot flow to keep the creative vision clear from preparation to execution.
On-Set Leadership
Leading the atmosphere, movement and composition of the shoot as it unfolds.